What to write about a sales company sample. How to write correctly about a company: what can be written in the “about the company” section and what does the client want to see? Information about company owners

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The meaning of the word “strong” in its figurative sense in relation to the text is defined as “significant in its impact on someone, convincing, impressive.” Like what write about a company to inspire trust? What techniques will influence a client’s decision to contact you?

The article presents methods on how to write a strong text about a company, based on the research of American psychology and marketing expert Robert Cialdini, who studies the mechanisms of influence and the science of persuasion.

Presentation block

Use personalized messages. The more personal the request, the more likely the client will respond to it:

• include a message from the company owner in the block - text with a photo or in a short video format; when choosing a photo, remember the wisdom “To the one who smiles, the whole world smiles back”;
• speak simply. Ornate speech patterns, pompous syllables will produce the opposite effect, verbosity and verbiage do not convince, and an opinion is formed about the author as a narrow-minded person;
• publish photographs of the company’s leading employees (mention of regalia is required) with their wishes for clients;
• place pictures of company employees who will communicate with customers, describing their professional qualities that help solve the client’s problem;
• Give the message a personal touch by placing calligraphic handwritten text - the signature of the company owner, wishes for clients, the company's mission at the beginning of the message, words from the heart at the end.

Message from the director of the company

When contacting, build confidence in the right choice by reminding consumers that their decision to interact with the company shows that they have confidence in you, and the owner values ​​​​this.

The company will gain an advantage by saying, “We know there are many products out there that are similar to ours. The choice is great. Therefore, we are grateful that you chose us.”

It must be convincing, truly, so that there are genuine emotions that will always work for the benefit of business development.

Representation of the company by employees

Employees of partner companies can represent the company. Telling them why they've been working with you for a long time will strengthen existing business ties. Information about the company will not appear as bragging or self-promotion. This will win over potential clients.

The presentation should be real and understandable, clearly highlighting the basics and main points.

Benefits block

Creating a unique selling proposition is an ideal way to differentiate yourself from competitors. Rarity and limited access influence the desire to purchase a product. Indication, designation of uniqueness is an effective and ethical technique of influence.

Examples of successful sales proposals that brought companies many customers.

After listing the advantages and benefits of the company, ask the audience to name a large number of reasons in favor of competitors' offers. The difficulties of listing will create a background against which the goods or services will look more attractive.

The benefits of working with a company include showing consumers not only the benefits of cooperation or purchasing a product. Tell us what losses the client will suffer, What will lose by not buying your product. It's more convincing. Formulate the sentence as “don’t neglect the prospect of trying.” And convey the text with lively, real, working emotions.

Express your gratitude to a group of clients (the first, the regular ones), show that they are dear to you. This could be a gift, an additional free service, or discounts. What you receive does not have to be expensive for the consumer, but significant: expert advice on the use of the purchased product.

Do not devalue a gift with the words “free”, “zero rubles”. The logical conclusion of buyers is that they won’t give anything for nothing. Preserve the significance of the product as a gift by indicating its price.

Make the gift truly valuable so that they will definitely be happy with it, as if they were waiting for something for a long time.

Achievements block

Tell us about the goals that the company set for itself and how they were achieved. Write down long-term goals. Public statements about how the company intends to develop for the benefit of the client forces it to fulfill its obligations. This suggests that the company can be trusted.

Publish reviews from satisfied consumers to convince potential buyers of the benefits of the product/service. Reviews left by people who are similar to your typical customer will be compelling. Start not with the beautiful ones, but with those that are closer to the target audience. The consumer wants to make sure that the product benefits people like himself.
As part of the block, offer to fill out a short questionnaire about the quality of the product or service provided after the first purchase. Include the following in the questionnaire: “If the need arises, will you contact our company again to purchase a product or provide a service?” Ask for an explanation why.

Clients who answer “yes” are taking on some level of responsibility to fulfill a public commitment.

The opinion expressed in the questionnaire is an excellent strategy for increasing loyalty to the company.
Show the high demand for the product, provide impressive statistics on sales growth in numbers. This will signal to customers that your product is popular. Hint with illustrations that the company's phones are ringing off the hook with calls from other people who want to purchase the product.

Increase in product sales by 500%

The call to join the ranks of those who collaborate with the company will inspire favor. Don't say that there are those who haven't joined yet. This kind of mention doesn't work.

Participate in charitable events, make donations, and let consumers know that by doing business with you, they are also doing charity. Sincere and selfless help builds trust and respect. This will increase the likelihood of cooperation and provide consumer support.

Participation in charity

Features of Strong Text

• If possible, use cryptic names for several types of products. Unexpected product color names (transparent as the sky) are effective because they are intriguing. This focuses the attention of people who consider the product in several aspects, which creates a positive background.
• Use the influence of the phrase “because.” Information convinces by association that after “because” there should usually be an objective justification. These two words have an amazing impact.
• Offer a link to a forum (social media page) in which company representatives and consumers participate. Show that it is important to hear the opinions of customers and business partners. Openly discussing the company's shortcomings is a good strategy. The fact that the company does not hide this is convincing; the advertising campaign is objective and trustworthy. However, defects must be small. When communicating with clients, discussion of product shortcomings should turn into advantages, related to the problem to neutralize the disadvantage: baby fruit puree is runny, but without thickeners.

Attribute company failures to internal causes. Show that when you make a mistake, you admit it and correct the employee’s mistake by acting according to plan. Make it clear that you have the situation under control.

These actions will convince clients and partners of the company that the team can cope with difficulties:

• Mention the company name more often if it is easy to pronounce. An uncomplicated name and basic characters are more influential than complex ones. The power of simplicity will convince consumers to cooperate on a level playing field.
• Specific imagery will help the target audience demonstrate the circumstances in which the product is used. This is more effective in building loyalty as opposed to abstract pictures.
• Insert a rhythmic motto or advertising couplet into the text. Information in rhymed form is better perceived, remembered, and easily quoted. It sounds accurate and truthful.

An original, memorable motto

The proposed methods are not a panacea. According to research results, the listed techniques do not increase interaction by 100%, but significantly increase the chances of success. From the options you read, choose what you like and test it.

Instructions

Consider the scope of the future description of the enterprise. It depends on the complexity, scale of the company's activities and the very business intent of its presentation. Basic information consists of the full and abbreviated name of the enterprise with a reflection of its superior body, indicating the industry in which the business is conducted (agricultural or industrial production, services provided, transport, construction, etc.).

Provide information: the year the company was founded, its location. Describe the management structure, list the departments, provide a diagram of their interaction and subordination. Name the organizers of the enterprise, its owners (proprietors and managers), who have a direct impact on the stability of work and image on the market.

Characterize the enterprise by form of ownership (municipal, state, private) and activity (LLC, OJSC, etc.) in accordance with the All-Russian Classifier of Forms of Ownership (OKFS) and the All-Russian Classifier of Organizational and Legal Forms (OKOPF).

Indicate the priority activities that provide the greatest profit. When characterizing the product, describe its purpose, reliability and quality, give all the necessary technical and economic characteristics. Inform about available licenses and their terms.

Indicate the number of employees, the degree of infrastructure development (transport services, engineering networks); economic relations (with suppliers of raw materials, consumers). An important part of the information is financial and economic indicators: the cost of funds and sales volume. Evaluate all types of resources: equipment, inventories, intangible assets, borrowed and own funds.

Emphasize the main objectives of the activity with projected results of work. They can be social and economic, and also have different time frames. It is necessary that the goals are measurable and correspond to the resources and positions of the enterprise. Express them in quantitative terms, such as sales revenue and profit (in %).

Sources:

• description of the company's activities

Characteristics of the enterprise may be required as an appendix to a report on its activities or to a certificate for potential investors. It forms an idea of ​​the activities of the enterprise itself and the efficiency of its management personnel. The form of such a characteristic is arbitrary, but it is better to adhere to a certain presentation scheme.

Instructions

The description should be written on its letterhead indicating the full name, details and contact numbers. In the title, indicate the word “characteristics” and the full name of the company or organization.

In the introductory part, indicate what form of ownership this enterprise belongs to and give a brief historical background about its activities. Indicate the date of foundation, type of activity during its creation, main stages of development and achievements. If the company was a laureate or had awards, these must also be reflected.

Tell us about the company's current activities. Describe its structure and the structure of the apparatus. Provide as an illustration a structural diagram reflecting the relationships between the identified individual departments. Provide information about the number of employees for each department.

List all the activities that the company does. Describe the entire range of products manufactured, sold or provided. Give a brief analytical report on their competitiveness and compliance of quality with international standards.

Provide data from statistical and financial analysis of the enterprise's activities. Indicate the main productivity, cost, profitability. Provide an analysis of sales markets taking into account the specifics of the products manufactured. Show the efficiency of the enterprise in the form of charts and graphs reflecting the dynamics of indicators over several previous years.

Analyze the current staff structure, list the categories and number of personnel, management and selection methods: how personnel are selected, prepared and trained, and how they are motivated. Indicate their qualifications and turnover rate. Tell us about the social image of the enterprise - concern for the environment, charitable, social and environmental programs.

Sign it with the economist and the head of the human resources department. After the signatures are affixed, indicate the date the characteristics were signed.

An employee profile is a document with a brief review of his official and social activities at the enterprise. The characterization also evaluates the business, psychological and moral qualities of a person.

Instructions

First of all, indicate the person’s last name, first name and patronymic, date of birth, his education, a list of educational institutions and advanced training courses, academic degrees. Write information about the company (employee’s place of work), list in chronological order the positions held and job responsibilities.

The owner of the company must be able to effectively present his business. Next, we’ll look at how to learn how to do this correctly so that investors are interested in you.

Negotiations with an investor are much easier when he clearly understands what your company does. As the creator of your own business, you will need to talk about it almost daily. To make a story effective, you need to be able to present a clear and concise presentation.

Let's look at 7 questions, answering which correctly will guarantee that you will be able to effectively represent your company :

1. What do you do?

Name the company and tell us about its activities. For example: “Socialcam is an application for mobile platforms that makes it easy to create videos and share them with users.” There is no need to consider the problem, start from the very essence.

Many people make great efforts to convince others of the exclusivity of the idea. The best option, and even preferable, is when it is simple. There is no need for clever phrases, etc., you must convey the essence in words that everyone can understand.

It is necessary to carry out the correct adaptation of the material. An investor shouldn't have a hard time understanding your idea.

If problems arise with a simple product description, a story about user actions can be effective. For example: “Hello, we present Google.” We intend to create a site with a compact window. Users will enter any questions there, and we will offer them resources with suitable answers.”

The correctness and effectiveness of this option is much higher than, say, this: “Hello, we represent Google.” We analyze and collect information from the whole world into a database through network indexing.” Will the investor really understand everything? You will probably lose it.

The key task is to develop in the investor not a thorough understanding of the intricacies of the product, but an interest in it, a desire to continue communication, to learn more about your product.

1. What are the market volumes?

There are two methods for estimating market size. By entering an existing industry (for example, loans for small businesses), you have the opportunity to analyze it. When creating a new product or an entire area (for example, “Slcak”), it is possible to estimate the number of customers who are likely to be interested in your product, and perhaps they will pay for it.

For example, the Bellabeat company produces women's fitness trackers. There are N women aged 14-45 living in the USA. The fitness tracker can last 2 years. Accordingly, the possibility of increasing market volumes is limited by the value of M gadgets.

There are two ways to estimate the size of the market and your likely share of it: top-down and bottom-up. The first involves determining the entire volume of the market and analyzing the likely share of it (how much you can cover). The bottom-up method requires an analysis of where similar products are sold, what sales volumes and what % of this volume you can provide. It is recommended to use the bottom-up method, since it eliminates the main disadvantage of the top-down method – the lack of specification of the client. According to the example described above, the problem may be the inclusion of all women in the market, regardless of age, nationality or other criteria.

1. What is the pace of your work?

It is very important for an investor to understand how quickly you complete your work. How much work was done in the allotted time period?

The investor wants to be inspired by your achievements, to see how much work you have done during the creation of the product. This rule applies to all companies (both the youngest and those that have been operating for more than one decade).

Many investors primarily evaluate product development and customers, and all other actions - raising funding, events focused on business development - fade into the background.

1. What is the essence of your unique approach?

There is some similarity to the question “What problem does your product solve?”, however, the requirements are higher. An investor needs to understand what your knowledge is in the field of a given problem, how it differs from the knowledge of others. Such knowledge, as a rule, comes after long and deep communication with the client audience and a thorough analysis of existing products. Sometimes they are based on personal experience.

For example: mail from Google. The uniqueness lies in the positioning of the product as a personal database for documentation and communication. Is the user deleting something from their own database? Gmail has provided enough free space that there is no need to delete data collected during communication at all. The originality is not that people have email. She was there long before that. Uniqueness does not come from higher quality. Exclusivity lies in the specificity of character and simplicity of language.

Often investors can gain more insight by understanding the uniqueness of a startup's approach rather than by describing the company's work.

There is an important nuance here - there is no benefit from enthusiasm. If you have a bad approach, then, despite the assertiveness of your presentation, you will fail, your position will only worsen. For example: “Dude, yes, I’m 100% sure that regular email today, oh, how poorly it works.”

1. What is your company's business model?

Startups are conventionally divided into 2 categories: those who know how to make money in the future, and those who don’t. Accordingly, businessmen from the second group begin to earn money either from advertising when they reach a sufficiently large size, or by copying a common business model in the relevant industry. Few companies in the second group create their own business models, the essence of which lies in the product itself (how the market will change after its introduction). An excellent example of such a situation is “Freemium”, distributed on a shareware basis.

Apply a simple and understandable business model to your company. If advertising brings income, you should tell the investor so, because he will understand it without you.

1. Who does your team consist of?

Investors are interested in some aspects of your company's life. How many people founded it? Is the technical founder present? How long have these people known each other? Do any of them work full time? How is the company's capital divided between the founders (preferably in approximately equal shares)?

If there are certain qualities related to the project under discussion, it is worth informing the investor about them. For example: you decided to establish a rocket manufacturing company, and in the past you worked with rockets at the SpaceX company. It is very good to have experience in rational problem solving if you intend to work in a fairly complex or regulated area.

There is no need to talk about school achievements and grades in the certificate, or about work experience at Google.

1. What do you want?

If you want an investor to provide financing, ask. Ask questions if you have them, don’t be shy. But, be reasonable: “What do you think?” - there is no need to ask this, “Is my idea good?” - the same.

Help the investor help you! He wants it.

Work through the questions

If you were able to answer the questions above, try to formulate your answers as clearly as possible. It is necessary to get rid of jargon, acronyms, slang of advertisers and marketers, all ambiguous concepts, among which, for example, “platform”. Make the answers even simpler than you think necessary.

There is a good technique to achieve this. Try to describe the work of your startup in a couple of sentences. Send this text to any smart friend by e-mail. Let him give his own explanation of what was written. If specific questions come as a result, the presentation needs to be reworked. Use e-mail, this eliminates the explanations that are present in the case of direct communication.

Learn to give easy, simple and understandable answers, and describe the main essence in a couple of sentences. This skill will allow you to easily create good presentation materials.

You shouldn't put any "coolness" into your answers while editing them. Observe 2 key requirements - clarity and understandability. There is no need to show aggression, intrusiveness and similar qualities.

Conclusion

Most investors are more interested in progress than brilliant ideas. A lot of great ideas don't initially seem like they are when they're first considered. Accordingly, you must be able to demonstrate development, constant progress in your activities, your intelligence, assessed by the answers to the questions discussed above. These skills will become a really important signal for the investor, and, naturally, a positive factor for you. If an investor can understand what you do, you have a good chance of success.

You: We have been on the market since 1991.

Them: We don't care.

You: You have good development dynamics and a young, friendly team.

They: So the employees don’t have enough experience...What does good development dynamics mean?

You: Experienced specialists with 20 years of experience!

Them: Enough of this crap. Show me what you have done and how you will be useful to me. Give specifics.

They are site visitors, potential clients or partners who want to learn about your company and the benefits of working with you. They also doubt your competence and reliability, which is why they opened the “About the Company” page.

How to write text on the “About Company” page to convince the visitor that your company helps solve the problems that concern him now? To do this in the midst of angry customers who have gone crazy from advertising and “good deals”?

The problem is that you have everything like everyone else:

• low prices;
• reliable equipment;
• modern technologies;
• specialists are professionals in their field who have zero customer focus.

If you don’t know how to write text about a company for a website and need examples, then this article is for you.

Teleport by article:

We are the first on the market! We have the best production technologies, an individual approach and German quality equipment.

Text “About the company”, what should be there?

Praising your company is a bad idea. To write honestly: company “N” was created to earn a lot of money - this also somehow doesn’t catch on.

People are selfish. What does a website visitor think about? About Me! What is he most afraid of? That he will be scammed for money. For example: instead of a bathhouse, they will build a “hut” where the temperature does not rise above 80 degrees, the corners are damp, the door is swollen from moisture, and the closest relative of penicillin lives in the sink.

How to reassure a visitor? A professional team, a guarantee for all types of work (no deadlines), the shortest possible deadlines (no specifics) or 12 years of experience in the market? Does this calm you down? I'm not here.

If you are not Apple, Gazprom or Coca-Cola, then you need to tell something about the company.

What should be on the “About the Company” page:

1. What the company does and how it can help.
2. Who contacts the company?
3. Why can you help, but Vaska (my neighbor) cannot, and how does your help differ from Vasya’s help? How are you better than your competitors?
4. Have you already helped someone? Prove with examples of your work. Show problems that you have already solved.
5. Why do you write that only Russian construction teams work for you? Show me the people who will be responsible for the result, preferably in person.
6. Why are you talking about a cool office, can’t you just show a photo.
7. Who do you work with and who recommends you.

The truth is that the client does not need your company. And he doesn’t need Vaska either. He needs to:

• the wallpaper in the room was glued evenly;
• The timing belt was replaced at the chosen time and with a 6-month warranty;
• The bathhouse was built in 3 months so that in winter we could show off our friends with a broom.

The client needs a solution to his problems and this is where the fun begins.

Typical client. I do not want to decide anything. I don't want to think about anything. Copywriter, don't rape my brain! I just want to not worry.

Example of a text about a company – techniques that increase trust

Specificity, trust and evidence - this waits for a potential client when he is interested in your services. But something is scratching at my soul. And so he goes to the “About the Company” page. He goes looking for answers.

When even the cat doesn't trust you

The company page was created for doubtful customers. She is the last chance to convince a person that you are not a camel.

Let's find a few examples of “About the company” texts, highlight interesting points and analyze unsuccessful examples so as not to wave our hands in pitch darkness.

General tips:

• talk about the client’s problems and their solutions;
• be specific;
• differentiate yourself from your competitors;
• prove your words with facts;
• demonstrate the results of your work (photos, videos, recommendations);
• handle customer questions;
• draw a portrait of a potential client;
• make an unexpected offer;
• use the authority of the CEO;
• show your best case;
• offer something for free.

I can write a list of 50 points. But it won't do any good. These tips are empty. Only examples of texts about the company can help.

Example of text about company No. 1

I love construction organizations. There is so much you can write here. But they write all sorts of nonsense ( click on the image, opens in a new tab)

Example text “About the company” (kachestvo53.ru)

Not only is it difficult to extract useful information from the text, but it is also difficult to read. The volume is large, but it is not clear what it is needed for?

The company's website is interesting. You can look at a 3D model of the house. I wish I could add 3D models of already built houses to the card. In the gallery of completed works, everything is piled up, but this is already bad.

What could be the text about the company? For example:

Company "GK" affordable quality» builds houses, cottages, bathhouses and equips the local area. People come to us to order a turnkey project or save on it by choosing a ready-made option with original modifications. We build from wood, brick, aerated concrete in the Nizhny Novgorod region and nearby regions (including in the south of the Leningrad region).

Turnkey projects may include (we do not impose all services, you choose them):

• designing buildings in your architectural bureau;
• the whole complex of construction works: foundation, walls, roof, stove, fireplace, external and internal decoration;
• site development: landscape work, construction of fences, wells, gazebos, sheds and outbuildings;
• creation and connection of sewerage, electricity, water supply and development of a gas or wood-based heating system.

They were most successful in building houses, Russian baths and cottages from rounded wood. More than 20 similar projects have already been completed. Look at our work in the gallery .

Advantages that have helped us succeed in the market since 2002:

1. Construction of small baths and houses (6x4, 8x6) in 2 months, thanks to its fleet of vehicles, experience in similar work and the availability of ready-made log houses.
2. Professional development of the design of houses and territories with the possibility of 3D modeling - we have our own architectural bureau (you may have already seen 3D graphics projects , some of them have a discount of more than 100,000 rubles - look for the “Promotion” label).
3. Turnkey project development. In our design office, dreams are visualized. 3D project development free. But only if we undertake its implementation. Otherwise, the house project will cost 50,000 rubles, bathhouses 20,000 rubles. With our drawings, any competent builder can implement it.

and blah, blah, blah...

As you can see, I haven't changed anything. All this is in the text about the company on the website. But it is buried between lines, words and letters. I like my version better, I wish I could add some graphics. And you?

I hope that this example of text about a company has lifted the curtain on how to write such materials.

One project is not enough. So let's choose a different topic.

Example of text about company No. 2

This piece of text is taken from the site socialit.ru. Company "SOCIAL" (click, opens in a new tab).

I do not know why. Maybe I'm still young. But in my understanding, “young progressive specialists” are students who did not find a job and founded their own “company”.

Despite some of the horrors of the text, it contains useful information. What is good in the text about the company:

• 4 directions are allocated;
• there is a statement of the client’s problem;
• work around the clock.

However, there are also problems. In the last paragraph I saw “standard lead time is 1 day.” Will there really be an unexpected and strong guarantee now? No, she's not there. But they would write that: if we do not fix the problem in 1 day, then we will return 5,000 rubles for each day of delay. That would be powerful. But this is not the case.

I will not write another text. Because the phrase “this mission...” made me remember the mission of this text.

1. Text about the company is an ideal opportunity to use “info style”. We need to operate with facts. Let there be few of them. Let them seem like small things. It's the little things that make up the difference and differentiation from competitors.
2. Show your strengths and weaknesses. There are hundreds of companies with similar services. But even twins have differences by which their parents can easily distinguish them - character and life experience. Tell us about it.
3. A company is not premises, concrete and computers, but a group of people. They work to earn money. No sane person would give money for words and promises. Well, maybe he will give it away 1 or 2 times due to his naivety and inexperience. People are willing to pay for results and for solving problems.
4. Write for the Client, thinking from the Client. When a company sprinkles adjectives, uses dubious facts and talks about its exclusivity, then trust in it goes to zero. There is a simple sales formula that works best: it was - they paid money to company N - it became. Show the entire chain in a logical sequence.
5. Template for writing text about the company:

• what are we doing;
• what we do best;
• who contacts us;
• examples of our work;
• best project;
• what makes the company different?
• our team of persons;
• our company in numbers;
• what clients say about us;
• what guarantees do we give?

Web writers and copywriters will probably ask how to write text about a company when the reseller cannot say anything about it. Be observant if the company already has a website. Contact the end customer or ask the intermediary to forward your brief. If you do not contact a company representative, the text will be cliched, unsightly and ineffective.

The “About the Company” section is one of the most problematic areas of a business website. There are still pages in the style: “ Highly qualified specialists will always help you understand the huge range and make the right choice." (Real fragment).

Why is this happening?

There is one global reason: company owners and copywriters have no idea what to write in this section.

That’s why we had the idea to develop a list of 12 “must have” elements for the “About the Company” page.

Moving along this list, the business manager will set a clear task for the copywriter, and the latter will be able to implement it correctly.

In other words, both yours and ours. Go.

Is the About Page Really Important?

Maybe no one looks there at all, but we will try, pay copywriters money, spend time on it...

Let's look at the facts.

This is a screenshot of a click map from YandexMetrica of the corporate website of Denis Kaplunov Studio.

We see that the sections “Training”, “Our Rules”, “Portfolio”, “Blog” and - attention - “About Us” are especially popular among visitors. Google Analytics data confirms this fact.

It is worth noting that the Studio’s marketers are not engaged in special promotion of the section. The demand is 100% natural.

We think your business resources will be in a similar situation. The importance of the page needs no further comment.

What happens to “About” pages in the most competitive market?

To get a feel for the average temperature “in the hospital,” we checked the websites of companies producing plastic windows. This is one of the most competitive sectors.

A large number of enterprises are represented by the following pages:

Does this text sell? The answer is obvious. What is missing here and how can this section be strengthened? We'll figure it out in the next block.

12 important elements of the text “About the company”

No. 1. Company name

The biggest mistake that occurs in the “About the Company” sections is the lack of a company name. This may seem strange, but this is what actually happens.

The text contains a lot of fanciful phrases “team of specialists”, “extensive work experience”, “individual approach”, but not a word about the name of the super-advanced company.

No. 2. Video message from the company director

A strong move that presents the business through personality. It’s one thing to read a “dry” text, and quite another to watch a competent and professional address from the first person of the enterprise.

By the way, you can generally present the entire style of the “About the Company” page in the form of a direct speech from a TOP person. This is a strong image move that not only increases trust (communication with a specific person), but also sets your business apart from competitors.

No. 3. Description of the company's activities

We continue to answer the question “Who are we?” Tell us about what you do and for whom. Here you need to talk about the problems of visitors that you solve with the help of products and services. Don’t forget to spice up the text with a USP block.

No. 4. Explanation of the company's services

If the site does not have a separate “About Services” page, then you can talk about them on the “About the Company” page.

Briefly communicate what you are willing to do for the visitor by directing them to specific landing pages.

No. 5. Company advantages

After the introduction, you should move on to describing the specific advantages of your company. The “About us in numbers” technique works well. Before writing the text “About the company”, collect all possible figures and present them favorably to your potential clients.

For example: work experience; precise indication of the assortment; duration of the warranty; number of customers; speed of coffee preparation, finally.

No. 9. Mission, legend

If the marketing concept of your business contains a mission and legend, then include their description in the “About the Company” text.

(By the way, if you are interested in learning the specifics of creating a mission and legend, leave a request in the comments. We will write a detailed guide).

No. 10. Photos

The Fatherland wants to see its heroes in person! Don't hide, show potential clients who will work with them.

What may be in the pictures:

• employees;
• Building and office;
• Warehouses;
• Production;
• Shop.

By the way, we also use this technique.

No. 11. Customer Reviews

If the site does not provide a separate section for reviews, then they can be placed on the “About the company” page.

This is the most logical and effective place for social proof of enterprise performance.

No. 12. Calls to action

About Page has its own conversion goals. And they depend on the characteristics of the business and your commercial objectives. When creating the text “About the company” you need to keep them in mind.

What purposes can an “About Us” page serve?

1. Transfer visitors to sales pages;
2. Encourage placing an order;
3. Encourage people to make a call or send an email;
4. Send to view customer reviews, works from the portfolio.

Don't forget this important element.

About Us = About You

The “About the Company” page implies a story about the company, its advantages, guarantees, and services. But the presentation of this information must meet the expectations and aspirations of the visitor.

In other words, we don’t “get hung up” on ourselves, but talk about the company in such a way as to answer the main question of the audience: “ Why here»?

If you have just opened your “About the Company” page and realized that something is clearly wrong with it, contact the “Studio”. for you a competent section that will fit into the Internet marketing of your company and realize a specific business goal.